How to Deal with a PR Nightmare

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I've been lucky enough to work with a fantastic selection of PR execs and brands in my time, from McDonalds and Nicholsons Pubs to Ladbrokes and Panasonic, and I have even more collaborative content in the pipeline! I'm a passionate believer that bloggers should be paid for their hard work. However, recently I've been bombarded with a whole load of nonsense emails from brands, PRs, and SEO specialists who have some quite unreasonable requirements for the bloggers that they work with. Take a peek at the email below that I received from a PR. I've highlighted just three of the issues with this email: a do-follow link, non-disclosure, and poor payment, and now, I'm going to show you how to respond (in a classy and professional manner!) to all three of these nightmarish requests. Shall we get started?

how to respond to bad blogger PR emails

 

Why is a paid do-follow link a problem?

I covered this thorny issue not long ago in a specially dedicated post. Rather than rehash the whole debate here, I recommend you head over to that post if you're unsure about the issues involved. Read it here: The Do-Follow Link Debate: Where do you Stand?


If asked to write a post with a do-follow link, how should you respond?

I receive these kinds of requests frequently! Very often, I've found that the PRs who ask for do-follow links are just trying their luck and will still want to pay you to write a post with a no-follow link if you show that you're aware of the rules. This is my standard response, which you're welcome to take inspiration from:

"Thank you for getting in touch about this interesting opportunity. I'd definitely like to feature your products on my blog, but I do not accept do-follow links. The reason for this is that using such links in a promotional post is against Google's guidelines. If my blog is found using do-follow links for this type of content, my blog can be penalised, meaning that its domain authority and position in Google's search results will suffer. Understandably, this is not something that I am willing to risk. If you would be happy for me to use a no-follow link, in accordance with Google's guidelines, I would be delighted to work with you."

Include this link to Google's guidelines to show that you've done your research!

Why is non-disclosure a problem?

As well as being completely unethical, not disclosing your sponsored content is a breach of the 2008 Consumer Protection from Unfair Trading Act. In addition, the UK Code of Advertising, accessible on the Advertising Standards Authority (or ASA) website, states that:

"Marketers and publishers must make clear that their advertorials are marketing communications, for example by heading them 'advertisement feature'."
 
This means that you, the blogger, are obliged to disclose content on your blog that you have been paid to write, or products that have been sent to you for free in exchange for a review. If you're found breaking these rules, you blog can be sanctioned quite harshly. It is possible that your name, and that of your blog, and details of how you have broken advertising rules will be featured on a dedicated section of the ASA website. You can view this list of advertising sinners for yourself. Your appearance on this list will show up in the Google results when somebody searches for your blog. This could be a major turn-off for other companies researching your blog and deciding whether to work with you, as well as for your readers.

If asked not to disclose promotional content, how should you respond? 

Here's how I have responded to requests for non disclosure in the past:

"Many thanks indeed for your email. I certainly could create a blog post to fit with your campaign, the issue that I have is regarding the non disclosure. It is a very serious offence for a blogger not to disclose collaborative or sponsored content. It is against ASA regulations and the 2008 Consumer Protection from Unfair Trading Act. My blog can be quite severely sanctioned if I breach these rules. Non disclosure is also unethical, meaning that I would be lying to my loyal readers by producing the kind of post that you are requesting, which is something that I am not prepared to do.  If you are able to reconsider your non-disclosure policy, I would be happy to work with you."

You can also send this link to the ASA Guidelines to strengthen your argument.


Why is poor payment a problem? 

Well, duh! You're getting a bum deal if you use your valuable time to craft a post especially for a brand, only to be compensated with a measly £30. These days, I refuse any opportunities which don't compensate me fairly, and I hold out for the PRs and brands who are willing to pay me well for my work, which is what I deserve. Creatives deserve to get paid, so don't accept a paltry sum for your hard graft!

If offered poor payment, how should you respond?

If you're offered something as silly as $10 (which I have been offered for an entire sponsored post recently LOL), the brand in question is obviously never going to agree to a reasonable sum, so I just don't bother replying to these kind of emails. They are condemned to my deleted box without a second thought. However, if you usually accept £75 for a sponsored post and you're offered £60, it's worth trying to negotiate. Here's how I'd do it:

"Thanks for your email and for your offer of £X. My usual minimum requirement for a sponsored post is £X. Is there any room in your budget for an increase? I would be grateful if you could let me know."

Even if the PR gets back to you and says no, you haven't lost anything by trying! It's then up to you to decide whether the slightly lower fee is worth it, or if you should turn down the offer. The ball is in your court!

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I'd like to close this post by stressing that there are a good number of fantastic PRs that I've come across in my time, including the lovely Alice who I interviewed about her working relationships with bloggers. By showing you exactly how to deal with the few bad eggs who do exist, I hope to increase your confidence and enable you to get the fair and favourable blogging opportunities that you truly deserve!

Do you have any advice to add to this? Do you bother responding to nightmarish PR emails? If you have any sassy responses that you like to use, please share them in the comments below so that we can all have a giggle!

Until next time,

A x

The £1k Upgrade*


Unless you've been living under a rock for the past few weeks, you'll know that Apple are launching the new iPhone X on November 3rd, and when the new handset was announced, everyone on social media was weighing in with their opinions (not to mention creating new memes about it, OBVIOUSLY). The iPhone X has a whole range of new features, including using facial ID to unlock the phone, wireless charging, animated emojis for iMessage, and an edge-to-edge 5.8 inch retina display. Faaaaancy. All of this comes will set you back a few bob, however. One thousand pounds to be precise! This of course begs the question of whether the upgrade is really worth it! Personally, I can think of a fair few things that I'd rather spend £1,000 on, but what I have done is to come up with a few additional features that just might make the iPhone X worth this colossal price tag. Are you listening, Apple? Well, let's get started.

Abbey Bakes: Vegan Chocolate Cake

vegan chocolate cake recipe dairy free

Pretty much everyone has seen the Buzzfeed Tasty videos on Facebook, which showcase truly mouthwatering recipe ideas to millions! From churro ice cream bowls to green mac and cheese, there seems to be nothing that the Tasty chefs can't pull off. So, when my Mum and I came across a vegan chocolate cake tutorial, we jumped at the chance to try it out! If you hear the words "vegan food", the following will probably spring to mind: Bland, unappetizing meals. A constant struggling to find anything suitable. The same combination of lentils and tomato sauce every day. *GROAN*. Well, today I'm here to prove these assumptions wrong, wrong, and wrong again! Here's how to create a completely cruelty free (and delicious) vegan chocolate cake, based on the original Tasty recipe, with a few tweaks of our own!

 You will need...

how to make vegan chocolate cake
3 cups plain flour
2 cups sugar
½ cup cocoa powder
1 tablespoon baking powder
½ cup coconut oil
½ cup Agave nectar (instead of maple syrup - it's healthier)
1 ½ cups coconut milk (you can use any milk substitute that you like!)

For the Cake...

1. Preheat your oven to 180˚C.

2. Thoroughly mix the flour, sugar, cocoa powder, and baking powder together in a mixing bowl.

3. Create a small well in the middle of the dry ingredients and add in the coconut oil, Agave nectar, and milk substitute. Whisk together to form a thick and lumpy batter.

4. Grease the inside of two circular cake tins. The Tasty recipe recommends that you use coconut oil, but a vegan butter or soya spread works just as well.

5. Pour the batter into the cake tins and bake. The original recipe suggests baking for 25-30 minutes, but we found that 35-40 minutes was necessary. You can test whether your cake is cooked by pushing a cocktail stick into the centre of the cake - if it comes out clean, your cake is ready!

6. Remove the cakes from the oven and place them on a cooking rack.

vegan chocolate cake recipe delicious baking

For the Icing...

1. Mix 1 cup vegan butter, 2 cups icing sugar, 1 cup cocoa powder, ¼ cup coconut milk, and 1 teaspoon of vanilla extract. Using an electric whisk will produce the best results. The icing should look smooth and glossy!

2. Slice the peak off the top of one of your cakes to create a flat base for your icing. Spread a layer of icing across the top of the cake and position the other layer on top.

3. The original recipe recommends that you keep the cake in the fridge for half an hour before eating. If you don't eat your cake in one sitting, I'd suggest storing it in the fridge too as the icing can go a bit runny if it's left at room temperature!

vegan chocolate cake baking

This chocolate cake truly was divine, if I do say so myself! Even my hard-to-please Dad and brother, who usually steer clear of anything with the "vegan" label, thought this was absolutely delish. The texture was light and fluffy, the icing was tempting without being too rich and sickly, and the cake rose up beautifully, unlike a lot of vegan cakes we've tried before. Whether you're a hardcore vegan or just someone who is curious about what cruelty free food has to offer, I would highly recommend this recipe - I know I'll be recreating it again soon!

Have you ever tried a vegan cake? Let me know in the comments!

Until next time,

A x

Make Your Honeymoon The One*


There’s no other way to break it to you. I, Abbey, have the bug. It’s taken over me. It’s breaking me down. You heard it here first, I have the travel bug! Although I’m not entirely sure that marriage is for me, I am definitely sold on the idea of a honeymoon.  As a PhD student, I am more often than not confined to the library these days, and as much as I love studying (#nerdlife), travelling to new and unique destinations with the love of your life sounds perfect. But with so many beautiful and exotic destinations around the world, it can be difficult to narrow down your honeymoon options. My friend Beth recently went off on a European road trip for her (very belated) honeymoon, and the lovely Hels will soon be jetting to Mexico for hers! Jealous much? One of the best ways to shorten your list is to decide what you want from your trip. From there, you can plan a honeymoon that's perfect for you (oh, and your partner too, I suppose). Here are just a few ideas...

Blogger Book Nook #2: Spooktacular!


It's always a little daunting to launch a new initative in the blogging community: What happens if nobody joins in? What if everyone hates it? What if it's a massive flop?! Eeek. However, Tabitha and I needn't have worried when we launched the Blogger Book Nook last month! From the word go, we have had a tremendous amount of support and we've both been really touched with how many people have been getting involved, whether that's joining in a discussion of how much we all LOVED Jacqueline Wilson in our Facebook group, or writing posts based on our monthly reading prompt. A huge thank you goes out to our wonderful little bookish community! But as it's now October, that means a whole new reading challenge - the title of this post does the game away slightly, but keep scrolling to find out more about the October prompt!

Shoutout to: Llinos, Abbey, Fleur and Hannah for writing some truly fabulous #BBookNook posts in September!

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