What is a "Lifestyle Blogger" Anyway?

definition lifestyle blogger blog

"So, what do you blog about?" Oh that infernal question. It pops up every time a family member asks about my blog, or when I meet new fellow bloggers at events. Whenever I'm presented with this inevitable inquiry, I never really know what to answer. I declared loud and proud in my blogging fuck budget post that I don't really have a niche. I enjoy being niche-less because it means that I can write about pretty much anything that takes my fancy, everything from crafting projects to sunny getaways, but this makes explaining to people exactly what I do is pretty tricky. Usually, if anyone asks, I simply say that "I'm a lifestyle blogger". But this term brings me a pang of discomfort every time I utter it. And today I'm going to talk about why.


lifestyle blog blogging define

Now, if we're talking official definitions, Google describes a lifestyle blog as "a representation in digital content of its author's everyday life and interests." However, I feel that with the growth of blogging and the astronomical levels of fame and influence achieved by some of its stars, the term "lifestyle blogger" has new connotations. When I think of a lifestyle blogger, I think of somebody with an A-list life: a luxurious and utterly Pinterest-worthy home, a wardrobe bursting with top brand clothes, press holidays in the best hotels everywhere from Ibiza to Dubai, the list goes on and on. Basically, when I think of lifestyle bloggers, I think of gorgeous, talented gals like In The Frow. I think you'll agree that however good my content might be, I'm not anywhere near that level.

The amount of disparity between my lifestyle, and the lifestyle of a true "lifestyle blogger" is so immense that I feel rather awkward claiming the same title. That's not to say that my life is bad! I have a comfortable home, friends and family who love me, and I'm on my dream PhD course. But when compared to real pro lifestyle bloggers, my lifestyle certainly doesn't match up. I don't really feel like I'm in a position to advise people about how to live their best lives because my life is so, well, NORMAL. I feel that claiming that I have a "lifestyle blog" makes people think that I have a blog on the level of In The Frow's, and I can't shake the feeling that when they click onto my site, they'll be disappointed because of the expectations set up by this label.

lifestyle blogger define 

So where does that leave me? 
  • Maybe I need a new term to describe my blog that I am comfortable with. "Personal blog" could potentially be a better fit, but then I feel like this doesn't take into account some of the work that I do with PRs and brands.
  • Maybe it's a simple case of comparison being the root of all evil. Perhaps I just shouldn't be comparing my version of a "lifestyle blog" to those of professional full-time bloggers. 
  • Maybe I need to have more faith in my own content. My blog might not be In The Frow's, but I do feel proud of very many of my posts and a lot of people who read seem to enjoy what they see.
  • Maybe I just need to stop overthinking it.

what is lifestyle blogging blogger

How do you describe your blog? Do you find that your content easily fits into a niche? Please share your thoughts in the comments below, I'm intrigued to hear if other people have the same hang-ups as me!

Until next time,

A x



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